gaming

Coke Virtual Thirst: A for effort, C- for execution

By: Stefan Kolle 

Coca-Cola has launched a contest to design a virtual experience vending machine. Also see the press release here. My co-contributor Karl Long already wrote a fairly positive review, but I'm afraid I have to add some negative points of view here.

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Coke and Second Life - More Social Media and CGC Experiments

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Sim Game Teaches TV Ad Planning

by: Ilya Vedrashko (via Business&Games)

TV Station Manager is an indie game of the simulation / tycoon genre that puts you in the shoes of, surprise, a TV station manager. Wonder if it can be used for training; will run it by the agency's media guys to see how accurate it is.

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Our own Wiki-experiment

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Nine Inch Nails Using Alternate Reality Game (ARG or “Big Game”) To Market New Album

by: Karl Long

I think the concept of marketing using “big games” or ARG’s is one of the most exciting marketing concepts that has emerged in recent years. The way it combines customer experience, co-creation, word of mouth, and customer engagement and lets not forget FUN, makes it a very powerful tool in a marketers repertoire. As Trent says though this is not just about marketing but a new form of entertainment.

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Conference Notes From Virtual Worlds 2007

by: Karl Long

An old friend and colleague just sent me these notes he had written up for the Virtual Worlds 2007 conference that just took place in NY.

main point being there is a lot of stuff happening out there and SecondLife is just one player.

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List of Brands in Second Life

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Dear Marketers, Stop Creating Replicas Of Your Shops In SecondLife

by: Karl Long

In what appears to be the greatest lack of imagination since someone put a radio show on television marketers continue to build shops in secondlife. Just stop it, secondlife is an environment where you can build anything, ANYTHING, replicas of buildings are about the most mundane thing you can possibly build there.

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Second Life Shorts, Set 3

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The Biased Frontier

by: C. Sven Johnson

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