Juice Your Marketing with Dopamine

Dopamine-driven marketing sounds scary, but it’s more common than one might expect. Dopamine is a key element in the brain’s reward system, and when marketers trigger that system they can reinforce behavior and create positive associations.

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Getting to Business Value Through Gamification

Everyone wants in.

Organizations want to do something with it and they think it can change the world; if you go by their word every organization in the planet is doing something with it.

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Can Nike Fuel a Mobile Health Revolution?

The mobile health revolution, which started and took off in overseas emerging markets, is rapidly making its way to the U.S. The past few months have brought a surge of new innovations - the FitBit Ultra, the Jawbone UP and now the Nike+ FuelBand, all of which attempt to combine fitness tracking and health awareness into an attractively-designed mobile product.

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Game Theory for Marketing Automation

If you are a B2B marketer, you’ve probably heard the terms “game theory” or “gamification” in regards to advertising a few times. But what does gamification mean and what does game theory have anything to do with marketing?

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Gamification, Dashboards, Search and Enterprise Failure

Post by: Sigurd Rinde

Ooh, I love a good disagreement, and when my friend JP Rangaswami who's views I respect highly, writes a post that I heartily disagrees with I'm tickled pink!

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Serious Play: The Business of Social Currency

Originally featured on Harvard Business Review

I've just spent my first week on the social network/game called Empire Avenue, a new kind of site. If Twitter encourages us to tell the world what we are doing, and Foursquare tempts us to tell the world where we are doing it, then Empire Avenue asks us to determine what we think our friends and brands we like are worth.

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A New Way to Play the Healthcare Game

If you want to know the direction that healthcare is headed in the near future, ask your kids which video games they’re playing today. The last year has seen an explosion of new approaches to solving healthcare problems, with many of them originating in the world of videogaming.

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Game-Based Marketing: Book Review

Contrary to what the authors suggest, your marketing program is not going to be automatically fun if you simply slap points and a leaderboard on it.


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Jane McGonigal Slides At GDC 2011 - Serious Games Summit, Gamification Day

Serious Games giving players positive powers in real life
Jane's Quote:
"The opposite of play is not work, it's depression!"
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Multiplayer Experience

With the recent success of so many multiplayer/social games and the emergence of the gamification of services it’s worth thinking about what makes multiplayer gaming so powerful. Games can be applied to anything and in many ways humans often make games where none existed just due to our amazing pattern recognizing abilities. Games and play are an old form of communication almost certainly pre-writing, possibly even pre-language, one could hypothesize that games themselves might be one of the oldest forms of cultural communication (especially when you see animals learning through play).

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