gamification

Dopamine-driven marketing sounds scary, but it’s more common than one might expect. Dopamine is a key element in the brain’s reward system, and when marketers trigger that system they can reinforce behavior and create positive associations.

Everyone wants in.

Organizations want to do something with it and they think it can change the world; if you go by their word every organization in the planet is doing something with it.

The mobile health revolution, which started and took off in overseas emerging markets, is rapidly making its way to the U.S. The past few months have brought a surge of new innovations - the FitBit Ultra, the Jawbone UP and now the Nike+ FuelBand, all of which attempt to combine fitness tracking and health awareness into an attractively-designed mobile product.

If you are a B2B marketer, you’ve probably heard the terms “game theory” or “gamification” in regards to advertising a few times. But what does gamification mean and what does game theory have anything to do with marketing?

Post by: Sigurd Rinde

Ooh, I love a good disagreement, and when my friend JP Rangaswami who's views I respect highly, writes a post that I heartily disagrees with I'm tickled pink!

Originally featured on Harvard Business Review