in-game advertising

First Look at the Bartle Bogle Hegarty's Office in Second Life

by: Ilya Vedrashko

Yes, so we know that Leo Burnett and Bartle Bogle Hegarty -- two ad agencies, for the outsiders -- announced expansion into Second Life.

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Starwood's Aloft Hotel in Second Life: First Impressions

by: Ilya Vedrashko

Starwood Hotels and Resorts has been building an SL model of its upcoming Aloft hotel and last week the word got out that the place was open for visitors.

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Second Life: Functional Corona Vending Machine for Sale

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MTV's Virtual Laguna Beach: First Impressions

by: Ilya Vedrashko

So, MTV's Virtual Laguna Beach is finally official although still in beta. See a press release from There and a news report from here (couldn't resist).

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Adidas Opens Second Life Store

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Furniture 3D Models in Games and Google Earth

by: Ilya Vedrashko

I wrote before about Google Earth and SL-like games becoming increasingly alike. Here's a nice illustration.

An Ikea bed model for Sims 2.

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American Apparel Store in SL Taken Hostage in Fight for Voting Rights

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Advertising in Virtual Worlds

by: David Polinchock

UPDATE: The MIT Advertising Lab has an update on brands moving into Second Life at: MIT Advertising Lab: Brands March On Into Second Life.

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Acclaim's Nextr MMO to Be Mostly Ad-Supported

by: Ilya Vedrashko 

"Acclaim Games announces a free, totally brutal massively multiplayer online role-playing game (MMORPG) designed specifically for adult gamers."

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RED HERRING | Massive Drives Interactive Ads

by: David Polinchock

Once again, smart companies are using new technology to deliver the same old stuff!

Moving to grab a bigger part of the in-game ad market, Microsoft’s Massive unit introduced its latest offering Monday—interactive ads.  

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