in-game advertising

Coke and Second Life - More Social Media and CGC Experiments

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Nine Inch Nails Using Alternate Reality Game (ARG or “Big Game”) To Market New Album

by: Karl Long

I think the concept of marketing using “big games” or ARG’s is one of the most exciting marketing concepts that has emerged in recent years. The way it combines customer experience, co-creation, word of mouth, and customer engagement and lets not forget FUN, makes it a very powerful tool in a marketers repertoire. As Trent says though this is not just about marketing but a new form of entertainment.

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Study: In-Game Ads Fail to Engage

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Mini-Survey on Advertising in Games

by: Alain Thys

Alex Eperjessy on our own (slowly decloaking and still finding it's feet) business & games blog has conducted an online mini-focus group/survey on where a few of his friends/gamers think advertising could and definitely couldn't work in their favourite virtual environments.

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Grand Theft Auto IV Will Have In-Game Ads

By: Ilya Vedrashko

Take-Two Interactive and Double Fusion are partnering to bring in ads in Take-Two's games, the next installment of GTA apparently among them. GameSpy quotes Paul Eibeler from TTI:

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How to Advertise in Second Life, Part 2

By: Ilya Vedrashko

It looks like a fairly heated and a long overdue discussion on virtual world marketing is unfolding across SL-related blogs, so here's a a quick follow-up to yesterday's post with more links. (Brace for more SL news on Adverlab since the dedicated Brands in Games blog is undergoing some reconstruction. )

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How to Advertise in Second Life

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Nissan Puts Sentra Into Second Life

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Reuters Opens News Center on Second Life

by: Ilya Vedrashko

Reuters opened an online center that covers news from Second Life with interviews, charts and everything.

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Hijacking Brand Space

by: Ilya Vedrashko

The title here is a bit too dramatic, but it does illustrate a potentially much larger problem than the glitch at the Sun's new pavilion (it opened today in SL with a press conference; Millions of Us has more details and pics).

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