in-game advertising

by: Karl Long

by: Karl Long

I think the concept of marketing using “big games” or ARG’s is one of the most exciting marketing concepts that has emerged in recent years. The way it combines customer experience, co-creation, word of mouth, and customer engagement and lets not forget FUN, makes it a very powerful tool in a marketers repertoire. As Trent says though this is not just about marketing but a new form of entertainment.

By: Ilya Vedrashko

by: Alain Thys

Alex Eperjessy on our own (slowly decloaking and still finding it's feet) business & games blog has conducted an online mini-focus group/survey on where a few of his friends/gamers think advertising could and definitely couldn't work in their favourite virtual environments.

By: Ilya Vedrashko

Take-Two Interactive and Double Fusion are partnering to bring in ads in Take-Two's games, the next installment of GTA apparently among them. GameSpy quotes Paul Eibeler from TTI:

by: Ilya Vedrashko

by: Ilya Vedrashko

by: Ilya Vedrashko

Reuters opened an online center that covers news from Second Life with interviews, charts and everything.

by: Ilya Vedrashko

The title here is a bit too dramatic, but it does illustrate a potentially much larger problem than the glitch at the Sun's new pavilion (it opened today in SL with a press conference; Millions of Us has more details and pics).