in-game advertising

BP in SimCity Societies, Ikea in Sims

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Guinness Has Hidden an Ad Online

by: Karl Long

Guinness has added a little twist to its latest advertising campaign and have hidden it online somewhere for someone to find. In good old ARG (alternate reality game) tradition they have started this game off with a couple of clues, in this case a fictional Mayor called Juan Ramon has put a video on youtube and created a pdf letter to share.

 

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What If and What Then?

by: C. Sven Johnson

Seems as if the marketing/videogame/metaverse blogosphere is full of posts and comments discussing yet another round of embarrassingly amateurish mainstream media articles and commentary on Second Life.

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Coca-Cola Releases Trademark To Second Life Merchants?

by: C. Sven Johnson

Now here’s an interesting development. According to Second Life resident Vint Falken in a post today (Link - may be dead), the SL Exchange website claims that Coca-Cola is releasing their trademark for use by merchants inside Second Life.

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Xerox R&D in Second Life

by: Dominic Basulto

In this two-minute video filmed entirely in Second Life, the avatar of Xerox Chief Technology Officer Sophie Vandebroek talks about research in 3-D virtual worlds from Xerox's innovation group.  In addition to creating worldwide collaboration opportunities for Xerox researchers, virtual worlds like Second Life are also enabling new opportunities for Xerox and its clients.

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Playboy Soon in Second Life

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Brand Traffic in Second Life

by: Alain Thys (via Business & Games)

Not so long ago, Ilya featured an awareness study on brands in Second Life. But as the last time I checked Second Life was still supposed to be about conversations and communities, the real proof for brands lies in "how long do people actually hang out in your wonderful virtual building".  

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Coke virtual thirst - update

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Study: Low Awareness of Brands in Second Life

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Coke Virtual Thirst: A for effort, C- for execution

By: Stefan Kolle 

Coca-Cola has launched a contest to design a virtual experience vending machine. Also see the press release here. My co-contributor Karl Long already wrote a fairly positive review, but I'm afraid I have to add some negative points of view here.

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