in-game advertising

September 22, 2010

3 Ways Social Gaming Can Benefit Brands

Guest Post by: Jo Stratmann

According to video game research company GameVision, 20.1 million people in the UK regularly play games across a variety of platforms and over half these people (10.4 million) visit online social gaming websites every month.

Jo Stratmann, social gaming, game developing, gaming, in-game advertising

April 29, 2010

The Evolution of Advertising in Sports Video Games

This is a rerun of a series of blog posts I did back in April 2006 while researching things for my grad thesis (bonus: an unpublished chapter on history). It documents the evolution of advertising in sports video games published by Electronic Arts between 1983 and 2006. Since many AdLab readers probably haven't seen it, and the stuff is pretty fascinating, I thought I'd repost it. The original raw research notes follow. Some links may since have expired.

in-game advertising, EA, video games, Ilya Vedrashko, sports

November 5, 2009

Advertising in Violent Game Scenes

Having blasted my way through Carmageddon all the way to the streets of San Andreas and Pripyat, I'm no stranger to cartoony violence, but somehow slaughtering helpless civilian crowds wholesale just feels off. This leaked video is from the upcoming Modern Warfare 2 shooter that hits the stores on November 10th and has already broken Gamestop's pre-order records.

Ilya Vedrashko, games, violence, in-game advertising

October 7, 2009

Free In-Game Advertising Webinar Series

Re-posting the announcement I received from the organizers:

On Wednesday, the MarketKey In-game Advertising Webinar Series kicks off. The series consists of seven sessions throughout October and is free to attend.

Ilya Vedrashko, in-game advertising, webinars

March 12, 2009

Video: David Edery on In-Game Ads

by: Ilya Vedrashko

games, Ilya Vedrashko, interview, in-game advertising

December 17, 2008

19 Tips for In-Game Advertising

by: Ilya Vedrashko

tips, in-game advertising, gaming, Ilya Vedrashko

November 22, 2008

Getting Serious About In-Game Advertising Metrics

by: Eliane Alhadeff

Via: One To One Interactive

t=zero Report: "Player Engagement and In-Game Advertising"

Jeffrey Bardzell, Ph.D., Shaowen Bardzell, Ph.D., and Tyler Pace

OTOinsights releases neuromarketing study on IGA

user engagement, neuromarketing, Eliane Alhadeff, OTOInsights, gaming, in-game advertising, report

July 18, 2008

Smashing Down Second Life's 4th Wall

by: Gary Hayes

Will the “Avatar Based Marketing’ initiatives be a tsunami that will break down the fourth wall of Second Life for most, and in the process end the growth of premium subscribers many who use the world for other things besides doing enhanced duplicates of their first lives.

virtual worlds, user experiences, personalisation, Second Life, Gary Hayes, in-game advertising, gaming

July 7, 2008