future

Ada Lovelace Day

by: Jonathan Salem Baskin

Today is "Ada Lovelace Day, an international day of blogging to draw attention to women excelling in technology," which I support 100%. I find the event particularly interesting for two reasons:

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The Future Is The Past?

by: Jonathan Salem Baskin

What if one of the futures coming after our miracle of the Internet and the madness of our economics is a model of living and investing we last saw about a hundred years ago?

Just change the names, technologies du jour, and consider:

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An Introduction to Social Media and Social Media Marketing

by: Scott Goodson

I have had several people ask me to re-post the StrawberryFrog white paper our strategic group wrote earlier this year on social media. Since then we have created several other campaigns including the Agent Provocateur luxury fashion brand/online retailer social media campaign and the work for Scion a division of Toyota. So we have garnished some important learnings.

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What Will Happen to the Music Industry?

by: Nancy Baym

Since MIDEM, I have been reflecting a lot on the future of the music industry. As I wrote below, as an outsider, I was discouraged by what seemed to be backwards thinking regarding what I see as the great opportunities of the era of the networked audience.

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TED and the New Economic Reality

by: John Winsor

I'm just back from my first TED conference and am still buzzing from the energy and learning. It's going to take a few days to make sense of all of the wonderful things that were shared. More than the talks, it was incredible to be with so many amazing, optimistic and motivated people.

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The Future of Advertising

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The Future vs The Past of Entertainment

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Is Advertising Worth Saving?

by: Karl Long

Exec Summary: Yes, advertising is still a valuable discipline, but what it needs is a higher purpose. Advertising needs to inspire more than mass consumption, it needs to communicate ideas that inspire action, and participation. The good news is the internet is one of the best mediums ever for the propagation of remarkable ideas, and at their best ad agencies create great ideas that inspire above and beyond the act of passive consumption…

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Big Advertising Agencies Are Needing Bailouts Too. Bailout Is Never Any Real Solution. This Is Part of an Industry Evolution.

by: Idris Mootee

We had a great company Christmas party last evening and it has been a very good year. I am grateful and very proud of the people that we have, everyone is carefully hand picked, not only every one of them is smart, creative and passionate for what they the do and strive for excellence. The Indian food and musicians were great too. I think we should play live music ourselves next year. Should start practicing now.

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Sustainable Business circa 2018: Will It Be Nasty or NICE?

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