I was in London with clients last week and I’d also had a meeting with my friend at WPP head office (see picture of their modest head office which houses the best financial minds in the business). We had a great discussion about how they see the ad world’s future.
Paul Krugman's Op Ed in Friday's New York Times should be bone chilling for anyone working in the creative end of the business world. That is if you believe it.
He suggests that the digital world and the net is and will increasingly devalue creativity to the extent that businesses will need to give it away for free in order to maintain relationships with customers.