future of advertising

Permanence or permanent presence – having a strategy that enables the brand to connect and generate something meaningful 365 days a year, (as referenced in part 1) is not an extension of advertising, as Fisk here tries to make, it has got nothing to do with advertising – neither is slightly related.

On May 12, 1994, the CEO of Procter & Gamble Edwin Artzt delivered a speech at the annual 4As conference on the future of advertising. It has since become a classic, often referenced but rarely read in full. The speech, written months before the first banner ad received its first impression, was prescient in many regards and inspiring throughout:

Guest Post by: Ed Thompson

On Tuesday, as part of social media week, I attended an event on “The Future of TV Advertising – Keeping it Social”. The discussion centered on how social media can bring the fragmented viewing experience back to a shared one.

I recently wrote about the Fast Company Future of Advertising article in Challenging Conventional Thinking and Forbes has a follow-up piece interviewing advertising students about what they think about the future of advertising.