franchise

Smoke Gets In Their Eyes

by: Jonathan Salem Baskin

Burger King is trying to throw more raw meat on the grill by redirecting marketing funds normally spent by franchisees, and using it to run more corporate branding. We're talking $25 million next year, and $40 million every year through 2022.

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Crowdsourcing Harry Potter?

by: Alain Thys

Spoiler alert: This post gives away a key plot point of the final Harry Potter book.  So if you've haven't finished the book, do not read on.

Last week Monday (at 1:30 AM) I finished part 7 of the Harry Potter series and after sat through the young man's wizardry adventures for thousands and thousands of pages, the end of the series felt like losing a friend.

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The Sims in live action?

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Highlights from 2006 CMO Council Summit

by: Jon Miller

I had the opportunity to attend this year’s CMO Council Summit in San Francisco, titled “The Power of Engagement: Gaining Customer Intimacy, Influence & Inspiration”.

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