Frédéric Baffou

Is It Enough to Personalize Products to Be Different vs. Competition? M&M's, BMW, Louis Vuitton, H&M, Nike

Guest post by Frédéric Baffou

“The end of this afternoon is warmful and sunny. I am cruising with my new BMW on the sea side. I can enjoy the multiple options that I have configured to get the car built according to my needs. It is now 5.00 pm on my beautiful Quai de l’Ile watch from Vacheron Constantin. I played the role of a watchmaker as I could choose from 400 different possibilities directly on a touch screen.

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10 Tips for 360° Marketing - Metallica vs Yael Naim: Steamroller vs Word of Mouth

Guest Post by: Frédéric Baffou 

Procter & Gamble, Coca Cola or Nike are experts in steamroller approach when it comes to a worldwide product launch.

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