Is It Enough to Personalize Products to Be Different vs. Competition? M&M's, BMW, Louis Vuitton, H&M, Nike
Guest post by Frédéric Baffou
“The end of this afternoon is warmful and sunny. I am cruising with my new BMW on the sea side. I can enjoy the multiple options that I have configured to get the car built according to my needs. It is now 5.00 pm on my beautiful Quai de l’Ile watch from Vacheron Constantin. I played the role of a watchmaker as I could choose from 400 different possibilities directly on a touch screen.
