Ford
November 30, 2010

Value Shifting

What do Ford and Delta Airlines have in common?

More specifically, what does the following ad for Ford’s new Edge and an announcement by a Delta SVP about improvements at the airlines’ LaGuardia terminal have in common?

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Denise Lee Yohn, Ford, value creation
April 3, 2009

Big Brands in Social Media: Ford and Southwest Airlines

by: Matt Rhodes

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brands, Southwest Airlines, Matt Rhodes, Ford, social media, online communities, conversations, consumer engagement
October 13, 2008

Ford Innovates

by: Jonathan Salem Baskin

Ford's plan to equip many of its 2010 model year vehicles with teen-safety chips is a novel, smart branding idea.

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targeting, teens, innovation, differentiation, automobile, Ford, brand strategy, Jonathan Salem Baskin
August 16, 2006

Ford Cars in 'Ford Bold Moves Street Racing'

by: Ilya Vedrashko 

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Ford, Ilya Vedrashko, gaming, Bold Moves, advergaming
February 7, 2006

GM Outgoogles Ford

by: Ilya Vedraschko AdAge: "Ford Motor Co. spent as much as $2.5 million to promote its Ford Hybrid on the Super Bowl, using Kermit the Frog to emphasize the environmental friendliness of its new car. But General Motors Corp. is benefiting from the ad online. That's because GM was a smarter search marketer than Ford.

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General Motors, Ford, marketing, online, Ilya Vedrashko
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