food

What's Wrong With This Promo?

by: Roger Dooley

 

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Market Landscape 2007: Is Green the New Common Sense?

by: Michael Hoexter

Taking a break from my series on the electron economy, I wanted to share some impressions from the changing market and media landscape.

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Fruitful Research: Science Boosts Cranberry Ads

by: Roger Dooley

Employing cognitive science to creation of a new ad for cranberry juice may have been a key factor in the ad’s scoring in the top 10% of a recall test of over 8,500 ads.

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Got Smell? Ads Target Customer Noses

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General Mills embraces open innovation

by: Dominic Basulto

In order to breathe more life into its stable of consumer brands, General Mills is embracing a new strategy of open innovation. The company hopes to follow in the footsteps of companies such as Kraft and P&G, who are at the forefront of the open innovation movement.

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Burger King Sells 2 Million Game Copies in 4 Weeks

By: Ilya Vedrashko

Burger King "announced that its trio of games for the Xbox and Xbox 360 had broken the 2 million mark in just four weeks" (GameSpot).

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The Hungry Customer

by: Roger Dooley

Food marketers love hungry customers as they are certainly in a state where tantalizing images may be particularly effective. Oddly, it turns out that hungry people may take in all kinds of information more quickly. The New York Times recently reported on the findings of Yale researchers in Empty-Stomach Intelligence:

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Food Ads and Marketing to "Cravers"

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Food Ads: How Brains Respond

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