food

Pure Dark(TM) - Chocolate Harvested from Nature

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Less Guilt Sells More Chips

by: Roger Dooley

Selling salty chips to guys isn’t all that difficult. As the classic Lay’s commercial noted, “You can’t eat just one!” Give a guy a chip, and before you know it the bag is gone. For women, though, salty foods are the snack of choice just 14% of the time. They prefer sweet snacks (25%) and, amazingly, healthier fare like fruits and vegetables (61%). Disturbed that women might prefer carrot sticks to potato chips, Frito Lay decided to get inside women’s heads. Literally.

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How to Innovate the Banana

by: Chris Lawer

Here’s an alternative healthy eating challenge for the New Year: How is it possible to innovate the banana, that prime symbol of commoditisation, that staple fixture of any self-respecting fruit-bowl? How can such an unremarkable, taken-for-granted fruit compete against the increasingly exotic fayre now lining the supermarket produce aisles – such as the kiwi, the mango, the papayas and the chikoo* ?

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It's the Donuts, Stupid

by: Jonathan Salem Baskin

Dunkin' Donuts, which has been on a tear recently with no-nonsense, Joe Sixpack branding that is simple, obvious, and direct...is about to confuse everyone with healthy-for-you menu options.

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Is the Food Business Ready for Transformation?

by: Idris Mootee

The food business is ready for a transformation. According to WHO, 1.6 billion adults are overweight with 400 million clinically obese. It is estimated that more than 155 million school age children are overweight. This is a global problem and the industry is not doing enough to deal with this.

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Experience Design and Authenticity - Is There a Connection?

by: Idris Mootee

Is design being assumed to be an offshoot of visual arts of visual art is an offshoot of design? Or is interactive design an offshoot of theatre arts? There are many common grounds. No questions designers often draw inspirations from visual arts whether it is art book or galleries. There are also examples of artists who look to commercial design and technology for inspirations. Let me think of one example. 

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Advertising vs. Reality

by: Karl Long

German web site Pundo3000.com has done a case study of 100 product and package shots of packaged food and compared it to the reality of what is inside the package. Great stuff, we need a US version of this because even the product shot of herring bits in sauce looked nasty

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Krispy Kremes Light Up The Brain

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Sensory Appeal: Sight Matters

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Wine and the Spillover Effect

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