The Unsung Art of Followership

“When I grow up, I want to be a follower,” said no one.  No kid aspires to follow others.  No employee says his best quality is being a follower.  No MBA student signs up for followership classes (and not just because business schools don’t offer them.)  Being a leader is what counts these days.  Leadership is rewarded.  Leaders are glorified.  A leadership role is the ultimate goal.  A Google search for leadership produces 353,000,000 results.   Followership?  9,100,000 — less than 3%.  And yet, a leader needs followers; a good le

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Why People Don’t Want To Follow You on Twitter or Like You on Facebook

This morning I presented on the importance of remembering the people involved in social media – who you are engaging and what they want from you. When brands struggle on Facebook or Twitter it is usually because they haven’t thought through what is in it for the people they are engaging. It is easy as a brand to decide how you want to use social media, and what you want people to do. It is less easy, but more important, to consider what the people you are engaging want to do.

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Your Social Media Followers Are Your Best Customers

The following is a guest post from Joe Chernov. Joe is the Director of Content for Eloqua. Co-chair of WOMMA member ethics panel. You can read more about Joe here:

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'Tribes' Seth Godin's New Book Is off

by: Scott Goodson

Something is happening out there that is making it easier for anyone to lead a popular movement that can influence millions and millions of people to follow you.

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10 Reasons Obama Should Continue on Twitter

by: David Armano

If you paid a visit to Barack Obama's Twitter page—you would see a moment frozen in time. The last message sent out was on November 5th, which on Twitter is a life time. It reads

"We just made history. All of this happened because you gave your time, talent and passion. All of this happened because of you. Thanks."

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Why MLM Will Kill Twitter (Hint: because They Have a Business Model)

by: Karl Long

This post is the culmination of a long experiment with twitter and I have bad news for twitter, MLMs (multi level marketers) will kill it and so will anyone else with a business model that can extract value from exponentially growing network… so any blogger.

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How to Use Twitter as a Twool

by: Guy Kawasaki

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