fMRI

fMRI Studies of Anti-Smoking PSAs

by: Roger Dooley

Just about all of the fMRI studies we’ve seen or heard about are for commercial advertisers, but it looks like the neuromarketing bug has bitten the smoking cessation crowd. Researchers at the University of Pennsylvania have conducted a pilot study of brain activity in subjects viewing anti-smoking PSAs:

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Marketing to the Infovore

by: Roger Dooley

While the term “infovore” has been kicking around for a while as a cute name for a consumer of information, the University of Southern California’s Irving Biederman is using the term to describe humans exhibiting a more specific kind of behavior: an innate desire for information and learning.

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fMRI Studies Overrated?

by: Roger Dooley

A provocative article in Seed by Yale’s Paul Bloom, Seduced by the Flickering Lights of the Brain, suggests that scientists are getting carried away with their reliance on fMRI studies.

…This is more than just phrenology. But it is not so dazzling that it should usurp other areas of research.

 

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