fMRI

Mind Reading Progress

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Your Mind's Civil Rights

by: Roger Dooley

WIRED ran an interesting piece that suggests increasingly invasive brain technologies will become a legal battleground. The more obvious areas have already been discussed here and elsewhere: using brain scans as lie detectors or to see if an individual recognizes someone or something (as part of a legal investigation, perhaps). That could be just the beginning, though.

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Branding, Customer Engagement, and Neuromarketing

by: Roger Dooley

One of the great buzzwords in recent years has been “customer engagement,” generally taken to mean how emotionally involved customers are with a product or brand.

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The Pain of Buying

by: Roger Dooley

We recently reported on important new neuroeconomics research in Brain Scans Predict Buying Behavior. This study is the first that attempts to correlate fMRI brain scan data with actual purchasing behavior.

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Neuromarketing and Education

by: Roger Dooley

Kathy Sierra wrote an interesting post, Marketing should be education, education should be marketing, that suggests what educators really need is more fMRI data.

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Brain Scans Predict Buying Behavior

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Surprising the Brain

by: Roger Dooley

Neuroscientists are getting closer to understanding how we are surprised by unexpected events. Dharshan Kumaran and Eleanor Maguire at the Wellcome Trust Centre for Neuroimaging at University College London have found that the hippocampus “predicts” what will happen next by automatically recalling an entire sequence of events in response to a single cue.

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“Neuroplanning” and Neuromarketing in the Czech Republic

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Neuromarketing in Korea

by: Roger Dooley

We ran across this sketchy news item in Digital Chosunilbo, Korean Firms Turn to Neuromarketing. The article describes use of fMRI scans to aid the product development process:

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Mind Reading: Imaging One Thought

by: Roger Dooley

In a development sure to fascinate those interested in neuromarketing, neuroeconomics, and just about any other brain science-related discipline, neuroscientists at the University of New Mexico have developed a technique that can reliably detect a single thought forming in an individual’s brain.

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