fMRI

Breaking News - Perfume Turns Guys On

by: Roger Dooley

South Korean researchers have conducted an fMRI study that shows that perfume can arouse some men. Shocking news, eh?

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Subconscious Sniffing

by: Roger Dooley

It’s no big surprise that our brains can process odors without the intervention of our conscious minds, but a study published earlier this year showed just how sophisticated that process can be. Specifically, brain scans showed that women responded differently when they smelled the sweat of sexually aroused males, even though almost none of the women were consciously able to identify the smell as sweat.

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Intention or Sneeze?

by: Jonathan Salem Baskin

For those of you mapping your next branding campaign based on the insights of fMRI imaging, you better make sure that the flashes you're seeing aren't the symptoms of hay fever.

Only you can't.

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Five Videos: Your Brain on Super Bowl Ads

by: Roger Dooley

Wonder what your brain looks like while watching commercials? Or, more to the point, what the electrical activity in your brain looks like? The folks at Sands Research have helped Neuromarketing readers by making available videos from five of the most engaging (by their metrics) 2009 Super Bowl ads.

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Identifying Preferences with Infrared Brain Imaging

by: Roger Dooley

A variety of technologies are being pressed into service to “read minds,” and Canadian researchers have found they can determine a subject’s preference with 80% accuracy using infrared brain imaging. According to Sheena Luu, a doctoral student who led the research, “This is the first system that decodes preference naturally from spontaneous thoughts. Preference is the basis for everyday decisions.”

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Working on an Anti-Smoking Campaign?

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Mind Reading and Neuromarketing on 60 Minutes

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Buyology by Martin Lindstrom

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The Power of 'New'

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Two Neuromarketing Challenges

by: Roger Dooley

Slate science writer Daniel Engber finds the concept of neuromarketing dubious, and in particular has a problem with FKF Applied Research. FKF has been particularly successful in getting highly visible press coverage of its interpretations of fMRI brain scans.

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