FMCG

From Sales Promotions to Sales Promoters

In September I was invited by my friends from Evensys in Romania to talk about the ways FMCG  brands could improve the performance of their sales promotions. When putting together my presentation (see below) I was heavily influenced by two factors. First, I had just published my new book, So You Want To Be Customer Centric? and my mind was still full of all the material I didn't get to use. Secondly, I've never really been a fan of the "buy more, buy cheaper movement", so I didn't really feel like talking about the ways to build a better sales promotion mousetrap.

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Coca-Cola Cut Ad Spend by 6.6% and Invest More in Social Media

Guest Post by: Jo Stratmann

The Grocer recently published its Top 100 advertisers report and showed that Coca-Cola cut ad spend by 6.6% in 2010 and invested more in social media.

A spokeswoman at Coca-Cola said that while TV is still an important medium from promoting their brands,”many of our recent advertising campaigns and promotions have also utilised online facilities such as Facebook and YouTube more”.

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3 Things for FMCG Brands to Consider When Using Social Media

Guest Post by: Jo Stratmann

When it comes to FMCG brands, social media mostly consists of having some kind of Facebook or a Twitter presence to raise brand awareness and spread word-of-mouth.

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The Challenges for FMCG Brands in Social Media Marketing

FMCG brands are often some of the most innovative in their use of digital and social media but this great presentation from Helge Tennø shows the importance of staying ahead of the market. And of continuing to innovate what you are doing, to avoid becoming what he calls a Big Lazy Brand.

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