financial services

Is Inertia Marketing Ethical, Legal or Effective?

Thanks to Chris Gosling for passing on this story about the perils/rewards of inertia marketing.

Imagine you went into your local pub and was charged you £7 for a pint of beer. You paid them, drank the beer and departed. Next time you visit you are charged £8; you pay, drink the beer and depart. This continues until the end of the week you pay £12 for a pint and then a friend taps you on the shoulder and asks: “why are you paying four times more than me for the same drink?”

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An Opportunity to Chase Business

JPMorgan Chase announced earlier this week that it plans to hire 1,500 new mortgage and small business bankers by the end of 2010. I think this is a tremendous branding opportunity.

"We have invested in new systems, aggressively grown our capacity and are now looking to increase our sales force," said its head of home lending in a statement reported on CNN.

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What's the Last Innovation We've Seen Coming out from the Banks? Scenarios for Banks in 2020?

By 2020, today's 39 year old will turn 50 and today 9 year old will be 18 and both represent a whole new generation of customers for the financial services. The 18 will be in the market for financial services and having gone through the banking and credit crisis they will be very skeptical of financial institutions. The newly turned 50 will be joining a powerful group of boomers that have very different idea of what they want for the second part of their life as well as their financial goals.

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Examples of Online Communities in the Financial Services Industry

by: Matt Rhodes

For this week’s instalment in our series of online community examples we turn to the financial services industry.

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Muses about the Financial Services Industry

by: Dick Stroud

I spent the last couple of days chairing a conference about the Finance Industry and the 50-plus. I thoroughly enjoyed myself – just hope the conference attendees did as well.

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Will the IPOD Generation Ever Trust Financial Services?

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That's Financial Services for You

by: Dick Stroud

Whenever I attend a 50-plus focus group and the topic of banks, building societies and other variants of financial service companies are discussed I can guarantee there will be a huge intake of breath and then tidal wave of vitriolic abuse.

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Home Buying 2.0

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Twenty-somethings More Risk Averse Than Seniors

by: Roger Dooley

New neuroscience research shows that older individuals are less affected by the possibility of losing money than younger people. Gains, meanwhile, are equally attractive to both groups.

Gregory Larkin at Stanford University in California, US, and colleagues compared the way the over 65s respond to losing and winning, compared with people aged between 19 and 27.

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AMEX Taps Small Biz Bloggers

by: David Armano

Adweek reports that American Express has tapped two small business owners (who also blog) as part of a campaign which recently kicked off (full disclosure, American Express is a Digitas client — though I have no idea if we are involved in this effort).

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