Pity the media noise about millennials is not matched by their financial importance

I feel sorry for millennials. They are suffering from the same stereotypical generalisations that has plagued their parents and grand parents. Marketers think they are the only game in town. Many employers believe they are an infuriating bunch to manage. As always they reality is much more complicated.
The one thing that is for sure is that for some time - like a decade or two - their parents and their parent's parents will be a lot more important to the wealth management industry.
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Wall Street Has Its Eyes on Millennials' $30 Trillion Inheritance

There is a lot more talk about Millennials in the media. This is the age cohort born somewhere between the early 1980s and early 2000s (i.e. they are somewhere around the age of 17- 35).

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The Real Reason Why Financial Services Ads Show More Women

A recent Harvard Business Review blog post titled Why the Financial Services Industry Is Showing More Women in Its Ads contained the following:

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Banks Need Leaders Who Get It (Done)

Ed O’Leary penned an interesting piece, published on the ABA Banking Journal site, titled Banks Need Leaders Who “Get It”. It deserves a full read, but the gist of the post is this:

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Revenue as a Lagging Indicator

This post by Paul Graham (Y-Combinator founder) is rich with unique perspective on the really big, 'frighteningly ambitious' startup ideas. I like the way in which he frames them (and they are certainly ambitious) by acknowledging that the biggest ideas are always terrifying, not just because they involve so much work, but because they seem to threaten your very identity ("you wonder if you'd have enough ambition to carry them through").

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Bright Lights Project - Standard & Poor's Rating Services

Standard & Poor’s is one of three major American rating agencies (Fitch Ratings and Moody’s Investor Services are the others). They’re in the business of assessing risk of various financial instruments and the reliability of the companies and governments that issue or trade them, and their ratings affect both investor interest and the prices paid for said financial paper.

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1% Makes a Lot of Difference

A report has just been published in the US called the: “The Potential Impact of the Great Recession on Future Retirement Incomes.”

I really wished we had an institution attempting the same type of research in the UK.

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Its Now OK to Advertise to the 55+

I have been meaning to write about an article that appeared in the New York Times on the 13th May entitled: “In Shift, Ads Try to Entice Over-55 Set.”

All of these quotes should be music to my ears but I just wonder why it has taken so long for the penny to drop – as us Brits would say.

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You Need to Read the Small Print before Believing Market Research

The Harris Poll of about 3000 Americans generated a news release with the tag line that: “People over 65 less likely than younger generations to be taking some steps to economize.”

That conclusion chimes with my own gut feeling but I thought it worth looking to see what evidence Harris produces to justify the conclusion.

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Population Ageing and Sovereign Debt Ranking Now Being Linked

Ratings firm Standard & Poor's has downgraded Japan's sovereign debt rating by one notch to AA- from AA, saying that it expects the country's fiscal deficits to remain high and noting there is a lack of a "coherent strategy" by the government to tackle the issues. Beware US and most of Europe!

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