Apparel retailer marketing is usually pretty nutty, and these businesses are on the bleeding edge of consumer spending trends. So I'm fascinated that J. C. Penney will focus its spring advertising on bargain-priced items from trendy designers like Kimora Lee Simmons and Nicole Miller.
In London this week for planning sessions. Did enjoy some quality time Sunday with my sister’s family including a quick visit to Portabello Road and then lunch at the Mandarin. This year Christmas’ decorations are done with a budget in mind and you can see it is not like other years. High Street retailers suddenly look main street.
It's not only innovative technology companies like Apple and Microsoft that are rolling out cool new touch screen applications. Ralph LifschitzRalph Lauren recently announced plans to roll out a touch screen application that completely re-defines what it means to do a little window-shopping.
One of the most interesting examples in Malcolm Gladwell's landmark book The Tipping Point was the case of shoe retailer Hush Puppies, which experienced a hipster revival in the mid-1990s, thanks to the efforts of the "cool kids" in Manhattan.
Please watch this video. It is a depiction of how beauty is crafted for print. It's made as part of the Dove Campaign for Real Beauty. Below are the before/after images (tx to BoingBoing).
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