by: Sigurd Rinde
Business is really not that complicated.
But we like to complicate things.
Sure if you have a gazillion SKUs, umpteen "markets" and 234,000 employees stuff can easily become muddled.
But in essence that big one is no different from the local mom and pop bakery. Really.
You need three things, clear and unambiguous, no less, no more and - in exactly this order. Did I mention in exactly this order?