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Risk Reduction Strategies on Facebook

Sometimes, when I’m in the field, I find teens who have strategies for managing their online presence that are odd at first blush but make complete sense when you understand the context in which they operate. These teens use innovative approaches to leverage the technology to meet personal goals. Let me explain two that caught my attention this week.

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Fashion Brand New Look Wins on Facebook

Guest Post by: Monica Esposito

High street fashion brands New Look and River Island both have a young fresh style that appeals to Facebook savvy fashionistas. We explore why New Look is winning the Facebook race, leaving River Island in the dust.

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Facebook & Helicopter Parenting

I recently received an email from a teen that I speak with that piqued my interest. I thought I’d share it with you:

 

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Lush Cosmetics Trumps The Body Shop at Social Media Engagement

Guest Post by: Monica Esposito

Lush cosmetics and the Body Shop may be birds of a feather, but not when it comes to social media strategy. Lush is ruling social media engagement while the Body Shop lags behind. We took a deep dive into their Facebook pages to find out why.

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5 Social Business Use Cases for Facebook Groups

Originally published at Harvard Business Review

Facebook Groups have been called "Google Wave for Humans" by some and "spam" by others. They have the potential to benefit your business, brand, and organization in ways that are probably slightly ahead of our time. In the mean time, what does it mean? I've taken a deep dive, and here are a few ideas for how I think Facebook Groups are the latest evolution in the gradual socialization of business.

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The Dark Side of Facebook Places? Nobody Is Making You Use It.

People will be bored of what you are doing. By knowing more about you they may like you less. You are advertising when your house is empty to rob. And you are making it easy for paeodophiles to track you down. These are the charges leveled against Facebook Places in a piece in this weekend’s Sunday Times (no article link I’m afraid – behind the paywall!).

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Facebook Reckons the World Ends at 64

This article points out that Facebook’s demographic targeting ends at 64 years old – after that you are history.

This got me thinking. I wonder how many people in the UK are on Facebook aged 50-64.

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An Unstoppable Force

Time is an unstoppable force. And with it the mechanics and dynamics of cultures, societies and technology form a self-repeating pattern where new stuff gets created, used and thrown away.

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Google v. Facebook: The Battle for the World’s Attention

If you are the type of person who likes to think about where things might be going I’d suggest you start watching the evolving competitive battle between Facebook and Google. Both firms want to know who you are and whom you connect to, e.g. your “social graph”. To date, Google knows a ton about what you search for, but only Facebook, LinkedIn or another social network knows your social graph.

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Social Divisions between Orkut & Facebook in Brazil

I have been writing about social divisions between Facebook and MySpace for some time now, focused exclusively on American teenager dynamics. Yet, every time I post about this subject, folks write to me to ask if I know much about social divisions elsewhere in the world. Alas, I have never done fieldwork outside of the US and so most of my knowledge is second-hand. Even worse, I’m never quite sure where to point people to.

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