Facebook Engagement Case Study: Coca Cola v Pepsi

Guest Post by: Jo Stratmann

Having already looked at the Facebook engagement and content strategy of two large rival consumer brands (Unilever’s AXE v P&G’s Old Spice) we thought it would be interesting to use social analytics tool Socialbakers to look at the engagement levels for another two rival consumer giants – Coca-Cola and Pepsi.

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Facebook Timeline’s Green Marketing Opportunities

Over the past few years, we have seen the web transform from a medium that facilitates information exchange to one that enables social connections and conversation. Arguably, the recent launch of Facebook’s Timeline marks another milestone for the web, enabling a web experience more personal than ever before.

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Forget Being a Facebook Competitor; Google+ Is the Future of Social Search

Guest Post by: Hamid Sirhan

If you’re reading this, you’ve probably already signed up for Google+ or you’re teetering on the brink. At the very least, you’re probably wondering why you should bother signing up for Google+ at all.

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From the Wisdom of Crowds, to the Wisdom of Friends

"I think the wisdom of crowds applies not just to Google but to a phase of the web, which was about information and about links. It was a lot of wonderful things, mostly based on anonymity and links between crowds... Ours just starts from a totally different place. So it's an evolution." Sheryl Sandberg

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Why Parents Help Children Violate Facebook’s 13+ Rule

Announcing new journal article: “Why Parents Help Their Children Lie to Facebook About Age: Unintended Consequences of the ‘Children’s Online Privacy Protection Act’” by danah boyd, Eszter Hargittai, Jason Schultz, and John Palfrey, First Monday.

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Angry Birds’ Bergstrom: No One Has Cracked the Value of a Facebook Fan –#istrategy

This morning the first panel discussion at the Istrategy digital conference in Amsterdam was entitled “Audience Engagement, User Experience and Social Monetisation. The panellists were :

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Measuring Facebook: Chinwag Insight 2011

Guest Post by: Monica Shaw

Earlier this month we presented on the measurement and monetisation panel at the Chinwag Insight: Facebook Marketing conference. You can view our slides above or by visiting Slideshare.

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The Existential Angst of the Facebook Timeline

Once Facebook flips the switch on the official public launch of its all-new Timeline feature, nearly any action that you take will become instantly sharable online to your friends as part of an ongoing digital narrative -- whether it happened in the past, present or future. With nearly 800 million users worldwide, Facebook now has the size and scale to determine the future look and feel of the Web.

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Top 100 Engaging Brands on Facebook – A New Metric

Guest Post by: Ed Thompson

Earlier this week Facebook launched a new page measurement which looks at the number of fans who “are talking about” a branded Facebook page.

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Advertising on Facebook – After f8 the Unsolved Problems Linger

Facebook’s f8 announcements could have been designed exactly to address the worries we recently aired about how the social network works for brands. Facebook is striving to be effective for brands in the way in the way Google is, by being useful without being intrusive.

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