5 Social Business Use Cases for Facebook Groups

Originally published at Harvard Business Review

Facebook Groups have been called "Google Wave for Humans" by some and "spam" by others. They have the potential to benefit your business, brand, and organization in ways that are probably slightly ahead of our time. In the mean time, what does it mean? I've taken a deep dive, and here are a few ideas for how I think Facebook Groups are the latest evolution in the gradual socialization of business.

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