eye tracking

Avoid the Corner of Death!

What’s the worst place to put your logo, and where do advertisers most often put their logo in print ads, TV spots, and direct mail pieces? The answer is the same: the lower right corner, an area dubbed the “Corner of Death” by facial coding expert Dan Hill.

Hill’s comments stem from an interesting eyetracking study by Steve Outing and Laura Rule, reported in The Best of Eyetrack III. This illustration shows a composite average of how people scan a typical web page:

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Eye Tracking Shows Cultural Differences

by: Roger Dooley

East Asian subjects process a picture differently than their North American counterparts, according to a study published this week in the Journal of Personality and Social Psychology. The study used both eye tracking and conventional survey techniques to show that the Asian subjects paid attention to the background of the image while the North Americans focused on the principal character.

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Nielsen Buys Into Neuromarketing

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