extreme business planning

Naivety Scene

by: Sigurd Rinde

Every year organisations have a tradition where they create a naivety scene, a seasonal activity called


It comes in the form of a tug-of-war between those who crave high income figures and low cost estimates so they look good and can keep up the pressure on their underlings - and the forces who fight for more leeway and less pressure so they can have an easier life next year.

May the best man win.

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Extreme Business Planning (Again) - You're Nobody's Market and Embrace Failure

by: Sigurd Rinde

Hey guys, this is for you! Yes you.

Actually it's for those (there are many of you) who strike up every conversation with:

"Who's your market", "how will you enter the market?", "how will you reach the decision makers?", "what's your go-to-market strategy?" and "what's the value proposition for your target market?"

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