Extreme Business Planning, Again
by: Sigurd Rinde
Many years ago, in the heydays of WAP dreams I listened to many a telecoms executive gushing about the future of WAP.
And off they went spending much and many a dollar on infrastructure, hardware and advertising. Did you ever use it?
Then it was 3G.
Yet again the telecoms dreamt up huge numbers and plonked down 134 Billion $ for the licenses in Europe alone.
