exposure

Leaks and Hacks: Uncontrolled or Controlled Marketing

Either we are in an age where Marketing and PR teams have become less careful about how they control privileged information about their products, or we are entering a new marketing age where “controlled exposure” of products happens.

Continue Reading

Quitting Facebook Is Pointless; Challenging Them To Do Better Is Not

I’ve been critiquing moves made by Facebook for a long time and I’m pretty used to them being misinterpreted. When I lamented the development of the News Feed, many people believed that I thought that the technology was a failure and that it wouldn’t be popular. This was patently untrue.
 
Continue Reading

Public by Default, Private when Necessary

This post was originally written for the DML Central Blog. If you're interested in Digital Media and Learning, you definitely want to check this blog out.

With Facebook systematically dismantling its revered privacy infrastructure, I think it's important to drill down on the issue of privacy as it relates to teens. There's an assumption that teens don't care about privacy but this is completely inaccurate. Teens care deeply about privacy, but their conceptualization of what this means may not make sense in a setting where privacy settings are a binary.

Continue Reading

Facebook's Move Ain't about Changes in Privacy Norms

When I learned that Mark Zuckerberg effectively argued that 'the age of privacy is over' (read: ReadWriteWeb), I wanted to scream. Actually, I did. And still am. The logic goes something like this:

 

Continue Reading

Overload Google with Good Stuff

by: Will Lion

Everything you do now ends up in your permanent record. The best plan is to overload Google with a long tail of good stuff and to always act as if you're on Candid Camera, because you are.

Seth Godin

Continue Reading
Subscribe to RSS - exposure