experts

Talent Is Overrated

I’m not a talented writer. In fact, in many ways I’m pretty lousy. I’m a miserable typist—capable of  little better than hunt and peck—only have a vague idea about where to put punctuation and no matter how much I proofread, I always end up with typos.

Continue Reading

Marketing Gurus and Marketing Morons

Dr. John Dawes nails it. In a white paper titled Marketing Gurus and Fads – how to avoid them, Dawes writes:

“Marketing abounds with ‘fads’ – which over-promise and under-deliver. These messages are sometimes presented as the ‘secrets’ of companies that are supposedly fantastically successful at the moment. The sad fact is that most of these messages are incredibly over-optimistic and at worst, downright deceitful.”

Continue Reading

Why Experts Always Seem To Get It Wrong

In 1798, there were about a billion people in the world and economist Thomas Malthus predicted that overpopulation would lead to war and famine. In 1968, at 4 billion people, scientists published The Population Bomb and The Limits to Growth, which predicted the same.

Continue Reading

Why Innovation Is Rare: The Problem of Knowledge & The Curse of Expertise

I’d like to start this conversation by getting us mindful to a definition:

Continue Reading

Pop-Up Human Capital: A New Employment Model?

Around the world, it's becoming easier than ever to sell your human capital - the sum total of your knowledge, experiences and talents - to the highest bidder. Using new P2P marketplaces like Sidetour and Gidsy, you can sell a lifetime’s worth of experiences and memories the same way you might sell a pair of used shoes. Using educational marketplaces like Skillshare, you can sell your esoteric knowledge to people with an interest in a specific topic.

Continue Reading

Self Proclaimed “Social Media” Experts Getting on My Nerves

I know I shouldn’t get angry, this is not done. Yet, the recent flurry of self-proclaimed “experts” in the Social Media arena is more than getting on my nerves; it is purely and simply making my life – and the lives of my fellow practitioners – impossible and it makes us wonder how much you can get away with in that business? Hold on, it reminds me of something …

Continue Reading

Nobody Knows What's Going On

(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch in 2010).

Continue Reading

How to Spot Social Media Snake Oil

Recently colleague Peter Kim and myself found ourselves in close contact with a "social media expert". The problem is this expert was sucking in the feed of my blog without permission, attribution and had more holes in his resume than a slice of Swiss cheese. So how do you separate the social media snake oil from the vinegar? It's not easy, but here's a few pointers:

Continue Reading

Manufacturing Truth

by: Jonathan Salem Baskin

The Scientist magazine reported last week that pharma giant Merck had invented its own peer review medical journal in order to better hype its products; of 29 articles, almost two-thirds referred to Fosamax or Vioxx.

And we're surprised?

Continue Reading

A Grain of Salt

by: Jonathan Salem Baskin

The Wall Street Journal dedicated a special section in yesterday's paper to "The Secrets of Marketing in a Web 2.0 World," and made five shockingly novel revelations:

Continue Reading
Subscribe to RSS - experts