experiment

Priming by Order

by: Roger Dooley

One of the more intriguing concepts in neuromarketing is priming, i.e., influencing an individual’s behavior by the introduction of various subtle cues.

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Deal or No Deal

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3 Rules For Managing Viral Marketing - What Every CMO Needs To Know

by: Karl Long

If you are responsible for the creative output of a marketing department or an agency, then this post is for you. What I aim to outline is some of the key differences between viral marketing and traditional marketing, that might spark some ideas on how you can augment your creative process, and where to invest your time and effort.

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Puzzles Boost Brand Recognition

by: Roger Dooley

The Revelation Effect. If you’ve ever solved word puzzles, such as anagrams in which one must unscramble letters to form a word, you’ve probably experienced the little “aha!” rush when you solve one.

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Make Some Mistakes--and Profit From It

by: John Caddell

In this month's Harvard Business Review, Paul Schoemaker and Robert Gunther write about ways companies get bound up in their own assumptions, and thereby miss important opportunities for growth or improvement.

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Be Sheepish!: The mammalian manifesto for brand reinvention

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