experience design

by: David Armano

Experience Design is one of those things that if you ask 10 people what it means, you get 10 different answers.  Below is a presentation in which I attempted to define Experience Design within the narrower context of the digital medium as practiced within an agency setting.  It's not perfect and needs refinement—but since the presentation got over 3,000 views—I'm assuming there is interest in this topic.

By: David Armano

by: David Armano

Here is a simple exercise.  Don't overthink this one.  Let's say you've completed the strategy phase, you've briefed the team, you've found that core insight and you have a concept that you are ready to execute against.  Before you site down and put that mouse to work—take a step back and think of the experience you are about to architect and design.  Think of it as a house.

by: David Armano

by: David Armano

 T-Shaped Creativity is a way of looking at a type of creative process situated at the intersection of Interactive Marketing+Experience Design.