evangelism

Top Ten Trends in Marketing Innovation

by: Stefan Kolle

I’ve put together the 10 key trends I see for 2007 in Marketing Innovation. None of these are new, except for Net Promoter Scores which have only been around for a few years.

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Blogs: Back to the Basics

by: Josh Hawkins

I was in a PR meeting last week and blogging came up. These conversations always seem to turn on risk, exposure, liability, trust, competition. Unfortunately, these topics tend to derail attention to the key benefits of engaging in social media tactics as part of more general marcom strategy. 

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Listen to the The Art of Evangelism

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When will Nike move on Cabino?

by: Alain Thys

We know from our log-files that - together with half of Madison Avenue - the agency handling the Nike account regularly reads this blog. Well guys, wake up !!

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The Art of Creating a Community

The Art of Evangelism

by: Guy Kawasaki

Out of curiosity, I went to SimplyHired, a vertical search engine for jobs, and looked for openings containing the keyword “evangelist.” Amazingly, there were 611 matches--and none were for churches. It seems that “evangelist” is now a secular, mainstream job title. Indeed, the first eight matches were for evangelist jobs at Microsoft--go figure.

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Guy's Golden Touch

by: Guy Kawasaki

If only I could get paid for answering the question, “How can I get people to evangelize my product?” I would be able to stop working and play hockey every day. Alas, there is no way to get paid for this information, so I give it to you for free.

The short answer is called “Guy’s Golden Touch.” You might think this means, “Whatever Guy touches turns to gold.” If only this were true. The actual definition is, “Whatever is gold, Guy touches.”

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