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by: Alain Thys
We know from our log-files that - together with half of Madison Avenue - the agency handling the Nike account regularly reads this blog. Well guys, wake up !!
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by: Guy Kawasaki
Out of curiosity, I went to SimplyHired, a vertical search engine for jobs, and looked for openings containing the keyword “evangelist.” Amazingly, there were 611 matches--and none were for churches. It seems that “evangelist” is now a secular, mainstream job title. Indeed, the first eight matches were for evangelist jobs at Microsoft--go figure.
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by: Guy Kawasaki
If only I could get paid for answering the question, “How can I get people to evangelize my product?” I would be able to stop working and play hockey every day. Alas, there is no way to get paid for this information, so I give it to you for free.
The short answer is called “Guy’s Golden Touch.” You might think this means, “Whatever Guy touches turns to gold.” If only this were true. The actual definition is, “Whatever is gold, Guy touches.”
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