ethics

pre-election cynicism

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“Neuroplanning” and Neuromarketing in the Czech Republic

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The Concept of Sustainability: Internal Diversity and Points of Conflict

by: Michael Hoexter

Sustainability has become one of the virtues with which almost every intelligent person and organization wants to associate themselves.

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Neuro-Optimized Products - Good or Evil?

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Hollywood Goes Neuro

by: Roger Dooley

Neuromarketing is coming to a cineplex near you. In an interview with Caltech’s Steve Quartz, The Guardian reports that movie makers are starting to use fMRI brain scans to evaluate consumer preferences and predict future recall of promotional trailers.

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Why Neuro-Alarmists Have It Wrong

by: Roger Dooley

A week doesn’t go by with some blogger reading about neuromarketing, fMRI ad studies, and the like, and then posting, “This is creepy - very Orwellian! Pretty soon we’ll all be buying stuff we didn’t want or need!”

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When Neuro Meets Nano: NBIC

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Web 2.0 Gone Mad

by: Yann Gourvennec

It’s not because you are a collaborative work enthusiast that you have to agree with everything that is going on in the name of so-called WEB 2.0.

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Book Review: The Ethical Brain

by: Roger Dooley

The Ethical Brain by Michael S. Gazzaniga (2005, Dana Press) should be required reading for anyone who debates ethical issues that can be illuminated by modern brain science. Neuroethics is an emerging field, and this book is a nice primer for those who will follow the future discourse in this area. While some areas of ethical discussion today may be immediately obvious as being influenced by neuroscience, others are less so.

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Confronting the World's All-Consuming Passions

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