ethics

As Google buys Postini, corporate email surveillance grows

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Ten Questions with Jeffrey Pfeffer

by: Guy Kawasaki

Jeffrey Pfeffer is the Thomas D. Dee II Professor of Organizational Behavior at the Graduate School of Business, Stanford University. He is the author or co-author of twelve books. Dr. Pfeffer received his B.S. and M.S. degrees from Carnegie-Mellon University and his Ph.D. from Stanford.

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Google, Sicko, and Why Everyone is Wrong

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Partner up. Go it alone. There's no one ideal way to enter a new market

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Tackling Claims of Greenwashing

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Architectradure on Prosthetics (*Update*}

by: C. Sven Johnson

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Neuroethics vs. Neuromarketing

by: Roger Dooley

There has been interest in neuroethics for years - the ethical dilemmas involved in everything from brain scans to cognitive enhancement drugs have been long apparent to neuroscientists.

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Future: Planting False Memories

By: Ilya Vedrashko

New Scientist is celebrating its 50th anniversary with a special compilation of forecasts for the next 50 years gathered from the leading scientists. Among the most directly relevant to advertising is this one from Elizabeth Loftus:

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WOMMA Releases Blog Ethics Guidelines

By: David Armano

Word of Mouth Marketing Association

The Word of Mouth Marketing Association has recently made public a "Discussion Draft" of ethical guidelines around blogging.  The entire draft and supporting documents can be found here.

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Brain Registers Subliminal Nude Images

by: Roger Dooley

This is one of those experiments that must have raised a few eyebrows during the approval process… “Let’s get this straight, you are going to show subjects invisible pictures of naked people and see if they unconsciously remember seeing them…”

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