10 (tie). "Consumed: Boxed Set (the Buddha Machine)," Rob Walker, New York Times Magazine, July 29. The story of the most innovative music package in recent memory.
Every day thousands of people die from bad marketing. Neither Google nor I remember where I read these words. Perhaps I never read them at all. But as I was flying from Zurich to Amsterdam I couldn't get them out of my mind.
Advertising Age revisits neuromarketing, this time in the form of a blog post by Jonathon Feit, Neuromarketing and Diversity Go Hand-in-Hand. Writing about the 2007 American Magazine Conference in Boca Raton (nice work, if you can get it…), Feit posits:
Neuromarketing — assuming its science can be
translated into a meaningful technology — would finally enable
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