equity

November 17, 2008

The Superbrands Discount

Jonathan Salem Baskin, Superbrands, equity, profit, ranking, sales, brands

October 29, 2008

Luxury Schmuxury

"Mass-affluent" brands like Burberry, Tiffany, and Coach are hurting in this dicey economy of ours, just like their lesser-branded competitors.

I guess I still don't understand the branding equation: expenditures on branding are an investment because they imbue products and services with attributes, associations, and a substantive equity that should somehow supercede competitive comparisons of function or price.

consumer insights, brand value, luxury products, equity, Jonathan Salem Baskin, behaviour patterns, affluents

July 13, 2007

High Testosterone Marketing

How does marketing to high-testosterone males differ from pitching their lower testosterone counterparts? And who are those testosterone-rich individuals?

gender, customer insights, chemistry, Roger Dooley, equity, young, research, pricing, neuromarketing

November 10, 2006