entertainment

Witnessing the Birth of An Entertainment Form

by: Gary Hayes

Rather than just referring to the many standard press articles about the growing number of companies or formats that are setting up in Second Life (the media’s favourite MUVE at the moment) I have been ‘living it’ so to speak.

 The Relentless March of Channels and Formats into Second Life

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Personalized Home Entertainment and Human Behaviour

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Mobile TV's Real Killer App

by: Gary Hayes

Will watching TV on your mobile itself be the killer app or is something else beyond that be more likely to fly. Firstly lets tackle the question of will there be a significant mobile TV audience. According to this report by IMS research nearly half a billion people will be watching TV on their mobile phone!

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What's Wrong with what Mary Digby did

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US Airways Magazine - Straight Talk

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SonyBMG believes blogging is the answer to discovery

by: David Jennings

Blogging is clearly one of the major trends in music, media and entertainment. It makes complete sense for the major labels to use the process in a creative way to encourage, discover and communicate with new artists.

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Nine Inch Nails Using Alternate Reality Game (ARG or “Big Game”) To Market New Album

by: Karl Long

I think the concept of marketing using “big games” or ARG’s is one of the most exciting marketing concepts that has emerged in recent years. The way it combines customer experience, co-creation, word of mouth, and customer engagement and lets not forget FUN, makes it a very powerful tool in a marketers repertoire. As Trent says though this is not just about marketing but a new form of entertainment.

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CMPAA | Stop Pre-Movie Commercials! - Theater ads.

by: David Polinchock

Wow. Now this is taking a stand. You can actually print a sign for your seat that says:

"This patron is avoiding cinema advertising and will return when the feature begins."

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Gary Carter's Speech, Part 2

By: Ilya Vedrashko

This is part 2 of 3 of the keynote address on the future of television delivered by Gary Carter of FreemantleMedia at the National Association of Television Program Executives in Las Vegas in January 2007. (See part 1 and background.) All emphasis mine.

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Gary Carter on Death of TV

By: Ilya Vedrashko

Gary Carter, president of creative networks at FremantleMedia that brought us American Idol and other blockbuster shows, delivered a very inspiring keynote at NATPE (more notes: part 1, part 2).

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