entertainment

Virtual Worlds Rescue TV?! Or V.V.?!

by: Gary Hayes

What may save TV may also truly grow Social Virtual Worlds. As online audiences continue to ignore TV and vanilla/social virtual worlds suffer from a lack of direction, perhaps the marriage of the two will save both from irrelevancy? A report by Gary Hazlitt in various TV branded virtual world spaces.

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The Future vs The Past of Entertainment

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When the Economy Gets Rough, Virtual Worlds Get Growing

by: Gary Hayes

Just back from a short break in the lovely town of Broome in NW Australia (my pics). It was interesting being disconnected from ‘the cloud’ but in the process having a few ‘virtual experiential’ moments. One of these was watching the controversial film ‘Australia’ in the worlds oldest picture gardens, Sun Pictures (pictured below).

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Bringing Trauma to Your Mobile

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Lindsay Lohan Reveals Her Brand

by: Jonathan Salem Baskin

News of recently-teenaged actress Lindsay Lohan's impersonation of still-deceased actress Marilyn Monroe via a nude photo spread in New York magazine says a lot about how brands can devolve.

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Be The Band

by: Jonathan Salem Baskin

Thanks to video games from Aerosmith and Miley Cyrus, you can leave behind your life as a mere music lover, and join the band instead.

Talk about brand engagement.

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The Future of Social Media Entertainment

by: Gary Hayes

I gave an early 9-10.15am keynote presentation to the trendy young filmmaker folk at SPAA fringe on Saturday. It was received well by all who I spoke to and on the grapevine. It built on the many case studies shown by Peter Broderick in his two sessions highlighting a range of filmmakers selling DVDs off the web and direct to fans.

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Trucks and Gorillas

by: Jonathan Salem Baskin

Cadbury Dairy Milk has released its latest piece of entertainment, this time featuring airport vehicles racing down a runway to the strains of Queen's "Don't Stop Me Now."

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Entertainment Is Not Branding

by: Jonathan Salem Baskin

The mediasphere has exploded with content, splattering screens of every shape and size, and inspiring pretty much everyone with a computer to contribute their own unique whatever to the mix.

I talk about this disaster for traditional branding in my new book, Branding Only Works on Cattle.

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Virtually There - 04 Milia 2007 Vignettes

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