engagement

Brand on the Run

by: Jonathan Salem Baskin

The second song from the Branding Only Works On Cattle soundtrack is ready for your listening pleasure:

Download Brand on the Run

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Opportunity Knocks, and It's Google & Facebook Pt. 2

by: Jonathan Salem Baskin

(This essay was co-authored with Jeff Molander, Web marketing expert, speaker and CEO of Molander & Associates Inc.)

Just as Part 1 of this essay looked at Google's innovation at the "macro" level, we want to look at what Facebook is doing at the literal other end of the telescope.

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Web Surfing Turned Into a Game

by: Jonathan Salem Baskin

A really intriguing new experience called PMOG -- for "passively multiplayer online game" -- has nearly 5,000 people playing as they surf the web. It sits on top of their Internet browsers, and lets players leave messages, traps, games, rewards, and links for one another. Points are accrued and spent on more tools or better protection.

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Applicant Eye Color

by: Jonathan Salem Baskin

I wonder if some of the latest thinking on measuring engagement with online brands is something akin to recording the eye color of job applicants.

There's no question that we can come up with ways for people to pass time visiting web sites: great, creative content and contests are tried-and-true tools for capturing and keeping someone's attention, whether accomplished via crude hand-puppets on a makeshift stage, or through slick digital transmission.

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Driving Engagement and Viral Impact in the Green Space: Part II - Original Content

by: David Wigder

While creating and sharing user-generated content is an effective way to facilitate consumer engagement and viral marketing, it is not the only approach that marketers can take. Professionally produced original content is another proven way. Increasingly, agencies or production studios create and seed content on behalf of their clients for consumers to view and share online.

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Driving Engagement and Viral Marketing Impact in Green: Part I - User-Generated Content

by: David Wigder

Tapping social media to engage consumers as well as facilitate viral marketing has the potential to generate significant results for marketers. Not only can this drive greater brand impact but it can significantly increase reach to a receptive audience at little, if any, incremental cost.

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How to Avoid Convergence Collision

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Letting Primark Engage the Debate

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Engagement - Your New Key Metric

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The Woodland Trust: Online Innovation from Not-for-profits

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