engagement

Blogwell #3 Presentation by Nokia's Molly Schonthal

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Social Engagement Spectrum

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T-Mobile 'gets it' (video)

by: Alain Thys

A few weeks ago, T-Mobile in the UK appointed Mr. Srini Gopalan as its new CMO. I do not know the gentleman, nor his beliefs, but if there were one message I would give to him is "please don't tell your people to change direction". Because I believe that they are "getting it".

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Why Measure Engagement?

by: Ilya Vedrashko

The formula for engagement: source

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Change Marketing, Yes We Can (presentation)

by: Alain Thys

I don't know about you, but for years now I've had the feeling there's something wrong in the land of marketing.  After all, we all read that the world has changed. That media consumption has changed.  Consumer behaviour has evolved.  That brands aren't trusted.  That mass media are dead. 

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8 Reasons Why We Love Social Media

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Social Media Diary 27/2/2009 - UK National Museums

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Good, Bad & Ugly of Artistes Moving into Social Media

by: Gary Hayes

“so please don’t forget to support artists like myself who have never had a fair chance in the record industry” guess who…

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A Presentation about Community, by the Community - The Finished Presentation

OK. So here is the finished presentation from my presentation crowdsourcing experiment (back story here) that I gave at yesterday's conference. In the end I had about 30 slides contributed. I've tried wherever possible to leave them in as original state as I could, but (perhaps inevitably) I've had to make the odd tweak, usually just to aid the flow of presentation, and ensure that the slides linked together reasonably cohesively.

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Insight from Online Communities: 4. Rating and Voting

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