engagement

Nothing More Than Feelings

“Emotion is the bridge to take to cross the chasm from the early market to the mainstream market.”

That was one of the points from my address at a Women in Technology International luncheon last week. The topic of my talk was “Crossing the Digital Health & Fitness Chasm.”

Continue Reading

Engagement in Social Media Can Be Valuable to a Brand. If It’s Done Right.

I really don’t care how many people follow your brand on Twitter, or Like your brand on Facebook. Numbers like these are essentially meaningless – building the right kind of relationships with 500 targeted people will always be more beneficial to you then meaningless, un-targeted relationships with 500,000.

Continue Reading

A Multi-Platform Social Media Strategy Increases Facebook Engagement by 50%+

An occasional hurdle you face in social media marketing is the ‘Facebook only’ approach.

Depending on their level of social media knowledge and their need to show the big number internally, you’ll sometimes get a directive from a marketer to focus on Facebook at the expense of other networks.   After all, surely 900 million users can’t be wrong.

Continue Reading

Social Media Case Study: Dettol in China

Guest Post by: Hamid Sirhan

Brands and businesses are trying, more and more, to engage Chinese audiences online, particularly consumer and FMCG brands.

Continue Reading

Facebook Engagement Case Study: Heineken vs Carlsberg

Guest Post by: Jo Stratmann

Last year both Heineken and Carlsberg declared their intention to increase their marketing spend and so we thought it would be interesting to use analytics tool socialbakers to look at how both brands have fared in terms of their Facebook engagement strategy for the last quarter of this year (for the period 1st September – 13th December 2011).

Continue Reading

Putting the Customer First: the 6 Rules of Online Engagement

Guest Post by: Jo Stratmann

By now we all know that social media can help put our customers at the heart of our business.

Continue Reading

5 Tips for Organising Social Media Teams in Large Organisations (1/5)

This is the session synopsis of my keynote presentation at Figaro Digital in London on November 23, 2011. I only used a few slides which I will provide later on. In this presentation I gave my tips for organising social media teams in large organisations, based on my current experience at Orange.

Continue Reading

Become a Social Business

With newspaper circulations down, television commercials easily skipped and social media the number one activity on the web, brands are naturally following the crowd by going ‘social’ and joining millions of people online.

Continue Reading

Facebook Engagement Case Study: Coca Cola v Pepsi

Guest Post by: Jo Stratmann

Having already looked at the Facebook engagement and content strategy of two large rival consumer brands (Unilever’s AXE v P&G’s Old Spice) we thought it would be interesting to use social analytics tool Socialbakers to look at the engagement levels for another two rival consumer giants – Coca-Cola and Pepsi.

Continue Reading

Facebook Timeline’s Green Marketing Opportunities

Over the past few years, we have seen the web transform from a medium that facilitates information exchange to one that enables social connections and conversation. Arguably, the recent launch of Facebook’s Timeline marks another milestone for the web, enabling a web experience more personal than ever before.

Continue Reading
Subscribe to RSS - engagement