What happens when the social elements of things like myspace leave cyberspace and enter the physical world? Can and should brands use their physical space to help facilitate social interaction in the real world?
Many years ago, my first job out of college was working on Main Street at Walt Disney World in Orlando. For the first summer, I worked in one of the retail shops on Main Street and learned a whole lot about creating a great guest experience. Later, I became what they called a cross U, meaning that I worked a half-shift in the merchandising group and then I got to head off to the entertainment division and perform for the rest of my shift.
John Moore at OurHouse posts an article on lack of employee motivation. A Gallup poll found that 80% of British workers lack any real commitment to their jobs, and there have been similar findings in the US. John comments: