Do You and Your Customers Speak the Same Language?
I originally wrote today's post for Clicktools. It appeared on their blog on November 28, 2016.
Do you train your employees to talk to customers in company language or in customer language?
Did you realize that your company has a language? Or that your industry has a jargon? And that those often (most of the time) differ from your customers' language? When the two collide, this becomes a customer experience nightmare.