emotions

“Emotion is the bridge to take to cross the chasm from the early market to the mainstream market.”

That was one of the points from my address at a Women in Technology International luncheon last week. The topic of my talk was “Crossing the Digital Health & Fitness Chasm.”

Fascinating blog posting by Kim Walker about a research study that looks at the ability of younger people to understand the emotions of the 'elderly'.

by: Eliane Alhadeff

Via: Alternate Reality Existence - Will Videogames Become Better Than Life?

Star Spider, who authors the Alternate Reality Existence Blog, is an Alternate Reality Event Planner. She creates interactive games and events for the corporate world, private clients and public spaces. After studying event management and game design for over 3 years she is now committed to transforming everyday moments into thrilling adventures!

by: Roger Dooley

There’s little doubt that some macro political factors were decisive in driving Barack Obama’s presidential victory over John McCain. Notably, just as the divisive Iraq war seemed to have turned the corner and started to work to McCain’s advantage instead of Obama’s, the economic crisis gave Obama a whole new issue to blame on the Bush administration and, by inference, on McCain.

by: Roger Dooley

One of the interesting tricks our brains play on us is to transfer physiological and emotional states that we are experiencing to something else going on at the same time. In Sway, authors Ori Brafman and Rom Brafman describe one of the more unusual experiments in behavior I’ve seen.