emotional

What is Design Thinking? Because of the word “design” many automatically associate it with the craft of design or design as a profession. Actually it has less to do with “design” and more with “system”. There are many ways to define "design thinking" and this list is not exhaustive:

In American Idol, Neuromarketing Style I noted that the Fox show I’d really like to see brain activity for was the ultra-intense drama 24. The combination of suspense, rapid-fire action, and occasional brutality would make for some interesting brain scans. But what of the ads that have to follow, say, a scene where a blowtorch-wielding Jack Bauer tries to extract information from an uncooperative villain?

by: Josh Hawkins