emotion

Better Packaging via Neuromarketing

What’s better than a chocolate chip cookie? A chocolate chip cookie in a package optimized with neuromarketing. Consumer companies don’t often talk about their neuromarketing efforts, perhaps because of the vaguely scary sound of it all. Some of the rare public windows into neuromarketing studies have been in the packaging area, notably the Campbell’s Soup project. Now we have another packaging study to review, this time involving Gerber baby food and Chips Ahoy cookies.

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The Upside of Irrationality by Dan Ariely

Book Review: The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home by Dan Ariely

Nobody is doing more to add to our knowledge of the irrational side of human behavior than Dan Ariely. Not only does he conduct experiments that are elegant in their simplicity, but he writes about his work and that of other researchers in a highly accessible way. Upside is the successor to the bestselling Predictably Irrational, and it takes to new topics, ranging from CEO pay to speed dating.

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Adjective Power

Compelling, emotion-rich adjectives can give bland copy a major boost in effectiveness. (Just like the start of that sentence!) I was reminded of this while viewing a Panera menu. Which do you think sounds more appealing:

 

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Creepy Robot Babies, Plastic Receptionists

Here’s more evidence that inanimate objects can spark human emotions… In Japan, testing of a robot baby called “Babyloid” has been completed and commercial production is set to begin. The purpose of the baby-bots is to engage the emotions of senior citizens, and in particular those with depression who would most benefit from “human” interaction:

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With the Emerging of the New "Object-Culture" - Meanings Are Sought through Social Identities, Visual Information and Interfaces / Interactions

There are objects that I love for many different reasons. They range from my Leicas to my JBL speakers, LV bags, Prada shoes and Mac computers. Objects that are highly functional can also be highly personal … expressive, reliable and artistic.

 

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Does Paper Outweigh Digital?

We know that viewing information on paper causes more emotional processing in the brain than the same information viewed on a screen (see Paper Beats Digital for Emotion), and there’s another way paper might be better: its weight. The idea comes from the same study that found that softer chairs increase negotiating flexibility.

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Evocative Objects: Designing for Emotion and Empathy

Why do we love our digital devices? The answer might surprise you -- it's not because they look good, feel good or are somehow aspirational of where we want to be in life. It's because they are increasingly becoming a "second self" that we carry with ourselves wherever we go.

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Emotional Design: Key to Motivate Learning

“Emotion” as a word is a discussion killer, often added to an argument as a sure fire reason for success – an unquestionable truth. But the concept’s lack of tangibility only leaves uncertainty: Why or how would it work?.

“Emotion” as an argument becomes useless.

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Emotional Contagion and Beyond

Toxic bosses. Debbie Downers. Our language reflects the idea that some people have a real emotional effect on their fellow workers. Now, interesting research not only confirms this idea but adds to it in several important ways:

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Hire Happy People!

Want your customers to have a better experience? Instead of trying to train your employees to smile, just hire happy people.

Apparently, you don’t have to be an expert in reading faces to tell the difference between a real smile and a “social smile.”

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