Is The Age of 'Indovation' And 'Chinovation' Becoming Real and What Are the Threats to Established Global Companies ?

‘The age of ‘Indovation’ dawns’ - this headline from Financial Times caught my attention while I was sitting on a plane flying out of New Jersey. It is an interesting article about Armin Bruck, managing director of Siemens in India, trying to convince the board of the Siemens of the potential of Indian innovation. He gave them the keys to a Tata Nano to convey the “smell and feel” of a revolutionary mass market product and to persuade his company that it should improve its pipeline of local inventions aimed at Indian consumers.

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