When people ask me to explain what social business is all about, I’ve found that describing it as an alternative to email for internal communication and collaboration is an easy-to-grasp starting point.
Chris Anderson (the founder of TED, not the Editor of US Wired) has launched an appeal to help create an Email charter in an effort to find a solution to email overload. His point is a simple one. We're drowning in the stuff and every year it gets a little worse.
Oftentimes we, as email marketers, talk about different strategies and tactics to get recipients to ‘opt-in’ for future messages. But, not all opt-ins are created equal. In fact, it’s quite the opposite.
Yesterday I attended an email marketing roundtable hosted by Econsultancy. Having a social media agency’s perspective gave me a good opportunity to learn how email marketers currently view social media, as the new communication channel was discussed frequently.
The phenomenal rise of social media has, without a doubt, created a wave of excitement in the online marketing industry. It has never been as easy to share information online and to connect with like-minded individuals as it is today.
To help address this issue, the author of the article has created the Boomer Legibility Initiative for a New Decade (BLIND) group on Linkedin to convince marketers to increase the point size of their fonts by 1 point this year, in 2015, and in 2020. What a sweet idea.
Maybe this is, like, email marketing 101 (and if so, please leave a comment), but the introductory series of four emails American Airlines sends to its new frequent flier members struck me as unusual. Wonder what it does to open rates.
I received my first Lenovo News email last week, telling "Dear Sir/Madam" that "information can be 'the' critical factor in establishing a competitive business advantage,"so I could look forward to having "a direct pipeline to the latest Lenovo and hottest PC industry news."